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Museum Advocacy Day
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Museum Advocacy Day | January 29, 2019


On Museum Advocacy Day, Museums from around the state descend on Capitol Hill to talk to their legislators about the crucial role museums play in the community, and give Capitol regulars and visitors a peek at their collections, programs, and missions. This year, we’ve updated the format so you can curate your Museum Advocacy Day experience.


Choose your Own Advocacy Adventure!

Registration is required to attend. Organizations may choose to participate in one track, or both, just remember to participate in both tracks at least two staff need to attend. Want to see who else is attending? View Registrant List

Education Track
Registration deadline: January 11, 2019
This track focuses on spotlighting museum offerings and networking in the Capitol Rotunda. You will have a display table and the chance to learn about other organizations and share your knowledge with legislators and school children alike! Space for this track is limited, as there is only so much room on the Rotunda floor.

8:00 am-8:30 am      Check-in, load-in, and set up museum display tables
8:30 am-8:45 am      Group photo
8:45 am-1:00 pm      Network with your fellow participants and chat up Capitol visitors
1:00 pm-1:30 pm      Load-out


Advocacy Track
Registration deadline: January 22, 2019
This track focuses on meeting with legislators and discussing the importance of continued support to the Museum community. During the Advocacy Meeting there will be a short training and you will get to work together with other individuals in your legislator's district to solidify talking points. This track is for attendees who want to learn the ropes of advocacy and meet with legislators directly. UMA will reach out to schedule group meetings with the legislators.

8:00 am-8:30 am       Check-in
8:30 am-8:45 am       Group photo
8:45 am-9:15 am       Advocacy Overview
9:15 am-2:30 pm       Meetings with legislators, network with educators, learn about lawmaking process
1:00 pm-1:30 pm       Wrap-up, Questions, Next Steps



Capitol Rotunda

Visit for more information on directions and parking. Please be sure to follow parking signs.


Why You Should Attend

This is your opportunity to speak to your legislators on behalf of your institution! Suggested talking points include:

  • Utah’s diverse and thriving museum community benefits the state’s cultural tourism portfolio and contributes a measurable, positive impact on the state’s overall economy.
  • Continued legislative support for museums will help safeguard Utah’s cultural legacy for future generations of visitors and residents.

How to Prepare for Museum Advocacy Day!

  • Familiarize yourself with your institution’s legislators. Visit for more information.
  • Create a quick fact sheet about your museum. Include your mission statement, how many visitors  you served in the past year, a description of what your institution has accomplished with the help of OMS grant money (if applicable), and general contact information.
  • Emphasize “substance over style”… Museum Advocacy Day is less about “Show and Tell” and more about communicating the need for continued legislative support.
  • The American Alliance of Museums has great resources.


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